Head shot by Tiffany May Weiland
2. A good location doesn't hurt. In this case, it was the Waterfall Building. This was a venue I had been looking at for my fall launch so I was intrigued to attend an event there. The location has an art gallery feel to the space and Walsh left the floor space open so guests didn't feel crowded. I know money is an issue, but if you can afford a classier venue, do it! It takes the whole launch to a different level. If not - I would prefer a coffee shop to a nightclub.
4. The designer was available to guests. Because Walsh wasn't back stage organizing and running the fashion show, she was free to talk with those in attendance all night. Normally the designer is deluged after a show with a long and intimating line of well wishers. I am sure she loved being in the trenches talking with family, friends, clients and media while the PR agency took care of all the details. I personally loved how easy it was to catch her ear and hear first hand about this collection while the garments were still on display.
6. Last but not least, the reason that I could put Walsh in an issue of Fame'd Magazine only 4 weeks later is there were a few unpublished editorial images for me to use. Saving even a couple images back for media can really speed things up when it comes to publication. Kudos to the photographer for making the magazine aware that she did have these additional images available.
For more information, please visit her website at www.standing armed.com.
Editorial and Look Book Photography credits -
Photography by KELLY JILL - www.kellyjill.com
Styling - ELIM CHU - thestyleseen.com
Make-up and Hair - TALYSIA AYALA using MAC Cosmetics and Tresemme Hair Care
Models - LILIAN and LUCY @ Lizbell Agency