This week it's the Lord and Taylor challenge - a great opportunity to gain experience designing for a high end brand. Tim Gunn introduces LT's Senior VP and Fashion Director, Suzanne Timmins, who shares, "Our customer loves fashion and need on-trend pieces to compliment her wardrobe and style."
For this challenge the designers are to create ready-to-wear looks for Spring 2013. They can be dresses, separates or a combination. The iconic Lord and Taylor rose - a symbol of the store since 1943 - is also to be a part of their inspiration. It can be interpreted creatively in any way, the designers are to use their imagination. One final note, "Stay true to your individual design aesthetic, but remember we want the garments to retail for under $250 for each item." The winning look will be reproduced and sold in stores and online starting March 21st. It will also be displayed in Lord and Taylor's iconic 5th Avenue store window.
Everyone will create one look, but work in new teams set by the judges - 2 teams of 2 (Michelle/Daniel and Stanley/Patricia) and one team of 3 (Samantha/Layana/Richard - not happy). Layana and Richard together was obviously a TV ratings thing as they are like oil and water with a total lack of respect for each other. Looks did not have to be cohesive. The team budget worked out to $75 per designer. There was 30 minutes to caucus and sketch, a quick shop at Moods and one day to complete the challenge. Zac Posen was missing this week, so his chair was filed by fashion designer Rachel Roy. Guest judge was Bonnie Brooks - President/CEO for The Bay.
Michelle (winner) and Daniel - The winner was obvious from about half way through the design process. I love Michelle. She grows each and every week. Her unique point of view and unbounded creativity sets her apart, but at the same time she listens and takes all input to heart. This team's initial designs were rock and roll, but tailored and sophisticated. The final looks ended up going a different direction. During consultation, Tim encouraged Michelle to lose the heavy vest. It was hard for her to let go of this element, but in the end she bowed to his wisdom and won the challenge. I was surprised to learn the dress was in leather and silk. She interpreted the LT rose in terms of the "..the Chartreuse you see in the spring when the buds are just opening and the idea of the rose in the layers." Comments included - effortless, modern with an attitude, fresh and joyous, I would be first in line to buy it, smart and easy, great looking and will fit many shapes and sizes, glad you didn't interpret the rose too literally, young and modern and the LT customer would love to own this.
|Michelle (winner) - Daniel|
Stanley and Patricia - This was a very tough partnership at the start as Stanley wanted control and Patricia works intuitively - so they found it a difficult process. That said, I think both looks were very sell-able (I would shorten Stanley's a bit) and I liked the fact they worked together in terms of colour. In the end Stanley was very happy and admitted he had learned a lot about draping from Patricia. Patricia did have to change directions when Tim let her know her original design was too expensive to produce - a good lesson for her which pushed her to create something more ready-to-wear. The judges found Stanley's dress a bit simple (that said simple often sells), but did love the flowing top Patricia put on the runway.
|Stanley - Patricia|
|Layana - Richard - Samantha|
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