Monday, September 30, 2013

We3 - Ten Years, Ten Collections and Three Friends in Life and Business

S/S '14 We3
 As Eco Fashion Week's next season fast approaches, it's a great opportunity to look at some of the designers Vancouver will see on the runway.  Enter We3.  I first became aware of the Twigg & Hottie Boutique on Main Street several years ago when I interviewed one of the designer/owners for an article on their store.

Then there was a follow-up piece on their newly launched We3 label - We3 Are Louder Than Words - by Ashley Perfonic in 2011 for a magazine I was editing. It's exciting to get a chance to cover them again!

Designers Christine Hotton, Glencora Twigg and Jess Vaira are all graduates of the Helen Lefeaux School of Fashion Design (now defunct). In 2003, two of the designer opened the boutique with a third joining them a short time later. In the beginning, the main focus was their three individual collections, but over the years this unique store has grown to house over 75 Canadian and/or Eco clothing and accessory brands as well as their successful joint label We3. Running a boutique in today's economy is a roller coaster ride with many ups and downs, but the trio have managed to carve out their own unique niche with a seriously loyal customer base.




Their We3 label has evolved over the years into a collection of fashion forward basics and aesthetically driven pieces that have proved right on trend. “Bringing 5 years of experience to this We3 collection, we’ve created individual pieces to satisfy us in each stage of life. Here, in the middle, we celebrate our successes, thank our failures for their lessons, and set our sights on the journey forward,” shares Twigg. “Really, we are martyrs to our business. I am continually thankful for my partners that help make this journey fulfilling.”

Now celebrating their Diamond Year in business, it is the perfect time to see them showcased on the runway at Eco Fashion Week. Their October 9th event will feature the We3 S/S '14 collection full of fashion forward, ready-to-wear basics with an edgy appeal perfect for Vancouver's West Coast lifestyle. Trademark soft, wearable garments are complimented by unique detailing, taking them to the next level.

Price points for this collection also offer something for everyone - with a range starting at just $60. Vaira shares, “We are so incredibly proud to be doing what we do and want to share our success with the amazing city we call home, Therefore we are partnering with Vancity, TOMS and El Naturalista on a fashion show at Vancouver's Eco Fashion Week.”

For more information please visit www.twiggandhottie.com or www.we3.ca.

10-collection retrospective!

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