Of all crafts Reiser engaged in, it was a strong sense of fashion that had somehow gripped into her persona. As a child, she was known to hover over the television screen, commenting on the prettiness or ugliness of dresses. She was also strongly opinionated and protective of her own image. “I recall my mother never being allowed to touch my hair, or tell me what to wear. I would wear the oddest outfits that not in a million years would ever go together but they let me express myself. [Mother] just wouldn’t dare start a fight with me.” For a time, this remained unnoticed, and she pursued a business degree.
It was not until Reiser moved back to Canada that her sense of fashion resurfaced, kicking in like raw instincts. “While in Calgary during the winter months I was bored and asked my sister for her sewing machine. I desperately wanted a wrap dress but couldn’t find one. I had never sewn garments before; I only watched people. I had no clue how to read a pattern, or how to print match anything. Yet, it didn’t stop me from buying fabric and a pattern and just try.” She managed to make 10 outfits, as well as dresses, capes and skirts for her little niece. She describes her sewing streak as some form of addiction, relentless in its intrigue though she had no clue about garments at all. “I am almost scared to look at them today, since I know so much more now.But it didn’t matter, I was busy and I loved what I was doing.”
Vancouver, Reiser eventually pursued fashion design in Blanche MacDonald. When and how she decided to attend the fashion school seems mysterious. Everything just magically fell in to place. Within a year, she absorbed what seems like a career’s worth of fashion skills. “With lots of dedication and commitment I wanted to do everything I set my mind to. During the past year I either learned in school, or taught myself Adobe Illustrator, Photoshop, how to pattern draft, draw, source fabrics, notions, write a business plan and how to write a press releases.” In addition to the practicalities, she also took up the fashion literature encompassing one thousand years of fashion. But she didn't mind. She was mesmerized with fashion, as she avidly reads about the design houses, wondrous as the castles in fairy-tales and of the legendary designers who rule it.
Reiser graduated with a stunning collection entitled, ‘Noble White’. “The “Edelweiss” (in German, meaning “noble white”) flower inspired the collection for its uniqueness and strength—a symbol of eternal love and tragedy. Influences in this collection are rooted in the history of Swiss traditional dresses as well as the Edwardian/Victorian era.” The color palette itself emulates the stuff of fairy tales: silver and white for snow, black for the abyss, and red for love and blood.
After fashion school, the adventure goes on for Reiser, who has yet to reach her ultimate passion. “I don’t think I can bring anything new to the fashion industry per se, as they say, “'it’s all been done before”'”, admits Reiser. Whether she is just another suitor to the whims of fashion, or perhaps the one to woe it, only time can tell. Regardless, we are sure to see more of her in the future. “I can bring a different perspective, view or version of fashion. Or alter it so it ultimately expresses myself as a designer. Because fashion design means expressing your true inner self through a creative art form, knowing who you are, what you want and growing thick skin.”