|Image from Holt Renfrew Photographer|
I want to start with Holt Renfrew as this company has impressed me since day one. My first experience was attending a trend forecast for media and stylists run in the Vancouver store. There I met Carla Stef, Manager of Marketing and Public Relations. I was way behind other attendees in terms of labels and trends, but she was utterly patient. When I wanted to do an Behind the Scenes article on someone in the store, she offered me Christopher Novak - Today Matters. Then a year later I had the privilege of sitting down with her personally to write her story - An Extraordinary Experience. What came out of both interviews was a picture of a forward thinking company always ready to listen to their employees and open to new directions.
Enter the H Project which highlights culture, craft, and artisans from around the world. Launched in May 2013, this store within a store is led by Holt Renfrew's Director of Brand Strategy - Alexandra Weston. At the EFW event, she walked me through the H Project Shop and talked about its focus. There were three criteria for all products sold here: 1- what an item is created from such as eco-friendly or recycled products; 2 - where it was produced such as in a women's co-op; and 3 - unique items done in collaboration with an established designer with 100% of proceeds going to the charity of their choosing. The gallery-like space, designed by Janson Goldstein, was created to inspire artisanal installations, cultural music and videos on a listening wall where customers can learn about the stories behind the products.
One current product being offered is Paul Smith mittens in support of Movember. Every pair of limited edition Paul Smith mittens purchased will help support the men’s health programs on prostate cancer and male mental health initiatives in the area of education, awareness, research and survivorship. Sir Paul Smith shared, “I’m famous for my stripes and so, it seemed like the perfect route to go down in terms of the design for these great mittens. We hope that you find them fun and cheerful and help to raise awareness and money for Movember, a very worthy cause."
|Holt Renfrew promotional image.|
Last but not least was a mixed assortment of Healthy Indulgence bars available each day provided by Kind Snacks. I could not have made it through the long days without them. Going to have to get some for my pantry at home as they are a perfect grab-as-you-run option and they come in a great selection of flavours such as Dark Chocolate Cherry Cashew, Peanut Butter Dark Chocolate, Pomegranate Blueberry Pistachio, Peanut Butter Strawberry, Blueberry Pecan and Apple Cinnamon & Pecan.
|Promotional image from website|