"Growing tired of seeing today’s fashion as a series of trends followed by the masses, Matild aspires to bring out the individuality of a person in her designs while adding her own personal flare and embellishment..." and she loves it when the materials she works with have a history. Why Eco? Matild was born in Transylvania, Romania, where nature is respected and protected. It was natural to embrace the concepts of recycling and protecting the environment. Now living in London, she still spends most of her time split between her home country and Budapest, Hungary.
The first material she ever worked with was a vinyl record. It was baked in the oven to soften and shape it into the very first TildArt bra! Now discarded, recycled and donated materials from bicycle tubes to old vinyl records provide the starting points as well as the texture. They are sourced from bicycle shops, labs, removal companies and second hand shops and are given a second life. Often the final designs grow organically from the materials that she weaves together "like a magician." I am sure her fine arts degree comes into play here. The next step was to embrace Eco-marketing by choosing to advertise the label and events on the back of zero emission rickshaws ferrying passengers around fashion centres such as London, Paris, Milan and Rome.
Last night was billed as a showcase of her BICYCLE collection, but in the end we saw 2 unique shows. The first featured garments fashioned from recycled bicycle inner tubes collected by a London rickshaw company called Bugbugs. They now collaborate with her by collecting bicycle tubes that have traveled 1000's of miles which she re-purposes into edgy, fantastic garments. Loved the styling and accent colours featured in this segment. Carrying the orange over into the eye make-up was brilliant as was the decision to have models carry bicycle parts on the runway.