Sunday, August 13, 2017

EFWA Upcycling Challenge by Marilyn R Wilson Part 3 of 5 - Anita Heiberg, Jacqueline Zeyi Chen, Sara Armstrong & Stevie Crowne

I was so honoured when the founder of Eco Fashion Week Australia offered to let me create a unique show for their event in November in Perth, Australia. It took two weeks to finalize the idea for this upcycling challenge and another one to two weeks to finalize this amazing list of incredible talents - 21 in all representing 12 countries. Each will be creating one unique look from used men's dress shirts (thrift store or flea market finds, discards from family and friends or ?).

These fashion designers were all asked to step out of the box conceptually and have fun with the challenge. Their look should represent them as designers and showcase their creativity. They were asked to do more than just use the shirts as fabric. At least one original detail from the original garments used should be incorporated in their final design.

Here is a brief introduction to the next four designers. Alex S. Yu, Francesca Phipps, Jessie Liu, Sacha Cooper and Tieler James were covered in Press Release Part 1 - HERE. Aloke Kumar Singh, Camila Castillo, Lesley Hampton & Sam Stringer were covered in Press Release Part 2 - HERE. The rest of the designers will be covered in upcoming posts so please check back.

To read about my the journey to create this challenge, check out my article, "The Move From Media Seat To Backstage."

Anita Heiberg, 13 Dresses (Berlin)


  • About – Anita Heiberg has over 10 years experience as a designer and patterng cutter for numerous independent designers as well as her own eponymous label. Most recently, she founded a unique interactive crowdsourced sustainable fashion design platform called 13 Dresses. The designer's mission, to leverage technology to accelerate sustainable social and environmental change in apparel production.
  • Studied at - Kwantlen Polytechnic Univessity, Central Saint Martins in London and Esmod Berlin.
  • Website - www.anitaheiberg.com/ and www.13dresses.com/
  • Instagram - @anitaheiberg and @13dresses
  • Facebook - www.facebook.com/anita.heiberg/ and www.facebook.com/13Dresses/

Jacqueline Zeyi Chen, Zeyi Studio (Guangzhou) -


Sara Armstrong (Vancouver) –


  • About - Armstrong creates ready to wear pieces for Men and Women, with an androgynous blur, at once loyal to the functionality of heritage craftsmanship and subversive in their welcoming of innovative details. The designer's formal training in sculpture is immediately apparent in pieces that balance complex geometries with pared-down simplicity.
  • Studied at – Blanche Macdonald
  • Website - www.sararmstrong.com/
  • Instagram - @sararmstrong
  • Facebook - www.facebook.com/sararmstronglabel/
  • Twitter - @sararmstrong_

Stevie Crowne (Toronto) -

  • About – Canadian fashion designer Stevie Crowne, 22, designs his collections recycling top quality vintage and thrift styles. Deemed an Eco-Friendly label creating 2+ collections per year since 2011, he upcycles his findings into newer and more edgy-contemporary fashion garments. In this process, he breathes new air into vintage clothing by refurbishing the original idea into a new piece.
  • Studied at – Self-taught.
  • Website www.steviecrowne.com/
  • Instagram - @steviecrowne
  • Facebook - www.facebook.com/StevieCrowneDesign/

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