VFW Bio -
We two share the artistic direction of the brand L'Amour Brut, we met during our Bachelor Stylist, Model and Textile Designer in 2018. From this meeting, a first collection during a common project was born and from then on we decided to concretize all these projects in a brand that will wear the name L'Amour Brut, the same year.
L'Amour Brut tells the story of the opposition and the pooling of two visions. On the one hand, the love that wants to be light and sensual, on the other hand, a raw and refractory exterior where the control does not act against but with madness. Mixing materials, colors, not setting "limits"; L'Amour Brut is ready to change everything.
Interview -
Please share a bit about your journey to embrace fashion design as a career.
We are two at the artistic direction of the brand L'Amour Brut, we met during our Bachelor Stylist, Model and Textile Designer in 2018. From this meeting, a first collection during a common project was born and from then on we decided to concretize all these projects in a brand that will take the name of L'Amour Brut, the same year.
How did you learn your skills?
We went to a fashion school in Paris in the 2nd arrondissement and got a bachelor in stylist, model maker and textile designer. We already had an interest in fashion, the school has concretized our knowledge. Indeed, this school allowed us to learn the basics, and to acquire skills, but we never learned as much as by working for ourselves. The fact of not being supervised anymore and of being left to ourselves allowed us to widen our knowledge.
Who are you as a designer? Aesthetic? Customer? Brand?
L'Amour Brut tells the story of the opposition and the coming together of two visions. On the one hand the love which wants to be light and sensual, on the other hand a raw and refractory outside where the control does not act against but with madness. Mixing materials, different fabrics, colors, not setting "limits"; L'Amour Brut is ready to change everything.
What comes easiest for you as a designer? What is hardest?
We consider ourselves to be artistic directors, so the creative part, i.e. finding a collection universe, imagining and designing, is easier for us. On the other hand, even if we know how to do it, making the pieces like pattern making and sewing are for us a chore.
Where do you find inspiration for new collections? How important is colour to your design process?
Our inspirations are not limited to fashion, but to several art forms, from Martin Margiela to Basquiat.
Several eras inspire us, the 70s and 90s, with the fashion of yesterday and today, we create the one of tomorrow. Everything can inspire us like a situation, a moment, a person.
The color has an important place in our collections, we like to marry colors, especially those that do not go together at first glance.
Do you have a favorite look in this collection?
We love all our looks because for each of them there is a meaning.
Where can readers purchase your designs?
L'Amour Brut can't be bought yet, but it will be soon on our future website.
In closing is there anything else you'd like to share with readers?
We are looking forward to this event because for us it is an important step in the pursuit of happiness.
Links -
We are two at the artistic direction of the brand L'Amour Brut, we met during our Bachelor Stylist, Model and Textile Designer in 2018. From this meeting, a first collection during a common project was born and from then on we decided to concretize all these projects in a brand that will take the name of L'Amour Brut, the same year.
How did you learn your skills?
We went to a fashion school in Paris in the 2nd arrondissement and got a bachelor in stylist, model maker and textile designer. We already had an interest in fashion, the school has concretized our knowledge. Indeed, this school allowed us to learn the basics, and to acquire skills, but we never learned as much as by working for ourselves. The fact of not being supervised anymore and of being left to ourselves allowed us to widen our knowledge.
Who are you as a designer? Aesthetic? Customer? Brand?
L'Amour Brut tells the story of the opposition and the coming together of two visions. On the one hand the love which wants to be light and sensual, on the other hand a raw and refractory outside where the control does not act against but with madness. Mixing materials, different fabrics, colors, not setting "limits"; L'Amour Brut is ready to change everything.
In today's world, it seems important to us to adopt an eco-responsible approach by choosing the ends of rolls which leads us to a limited production, we also do upcycling, which can sometimes lead us to have unique pieces. L'Amour Brut is for everyone who wants to wear it and is meant to be inclusive.
What comes easiest for you as a designer? What is hardest?
We consider ourselves to be artistic directors, so the creative part, i.e. finding a collection universe, imagining and designing, is easier for us. On the other hand, even if we know how to do it, making the pieces like pattern making and sewing are for us a chore.
Our inspirations are not limited to fashion, but to several art forms, from Martin Margiela to Basquiat.
Several eras inspire us, the 70s and 90s, with the fashion of yesterday and today, we create the one of tomorrow. Everything can inspire us like a situation, a moment, a person.
The color has an important place in our collections, we like to marry colors, especially those that do not go together at first glance.
Readers would love to hear a little about the collection you will be showing at Vancouver Fashion Week FW/22. Can you describe it for us - aesthetic, fabrics, palette, silhouettes, inspiration, etc.?
First of all, our collection is called Pursuit of Happiness. Behind this name there are several meanings for us, both literal meanings, indeed for us this collection represents the fulfillment of a dream because it will show during a fashion week. And also, in the figurative sense because we also imagined it as a temporal pursuit because this collection is inspired by several periods, and several key points in a life, from childhood to marriage.
First of all, our collection is called Pursuit of Happiness. Behind this name there are several meanings for us, both literal meanings, indeed for us this collection represents the fulfillment of a dream because it will show during a fashion week. And also, in the figurative sense because we also imagined it as a temporal pursuit because this collection is inspired by several periods, and several key points in a life, from childhood to marriage.
As with every collection, we played with different volumes, materials and colors, so just a little more patience before the big day. Finally, aren't we all in every period in our lives, in the pursuit of happiness?
We love all our looks because for each of them there is a meaning.
Where can readers purchase your designs?
L'Amour Brut can't be bought yet, but it will be soon on our future website.
In closing is there anything else you'd like to share with readers?
We are looking forward to this event because for us it is an important step in the pursuit of happiness.
Links -
- Instagram - @lamour_brut
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