|Collectible #4 Cover 2012|
I was one of 4 writers in the beginning, but many times had to pick up the slack for others that dropped out. There was one month where all 5 articles landed in my lap. The photographer handled most of the photo shoots as well as everything to do with the website. It took only 6 months for me to realize there needed to be someone in charge of scheduling and writers, so I stepped up to the position of Editor, leaving the creative direction and website in the founder's hands. Shortly thereafter I became a partner.
|Collectible #3 Cover 2011|
In February 2007, my mother's unexpected passing left me with a small inheritance. While trying to get to sleep one night, my thoughts drifted to the magazine that meant so much to me and all the contributors who helped produce the content. I wanted to thank them and celebrate what we had collectively achieved. In meeting with my partner I shared my decision to finance a 2-year print collectible edition and he surprised me by choosing to create the graphics. Although I was worried about the timing as he had a full-time job and a young family, in the end it proved a godsend. The cost of a graphic designer would have been more than I could have covered!
|Collectible #2 Cover 2010|
My husband was a dream through all this, most of all when the magazines arrived. I had ordered 5000. The Olympics were coming and I wanted to be sure I had enough to really widen our readership. Unfortunately I had no idea how big a 258 page glossy magazine was and how much room they would take - or even how I was going to get them in my house. Reality struck with the arrival of the shipping documents - the magazine weighed a whopping 1 KG each and were 1/2 inch thick! I had seriously underestimated the mailing charges for our online pre-sales and had to refund international orders. There were 250 boxes weighing over 20 KG each that had to be moved by hand from the driveway into the house and stored. It was backbreaking work. Fortunately my daughter was travelling for a year as we filled her space from one end to the other. It took a full year to distribute all those copies and I didn't break even on my investment, but it is the one decision I am most proud of. I wouldn't change a thing.
|At first launch party in September 2010|
|Collectible #1 Cover 2007 - 2009|
As I say farewell to this chapter, I look back with pride. This publication was a collaborative process with over 350 talented industry professionals that opened the door on artists from unknowns just out of school to international talents. Each annual edition featured around 70 articles and the work of over 100 artists - photographers, hair stylists, make-up artists, fashion stylists, writers and illustrators. Fame'd was unique in the industry and I hope more publications take notice and step in to fill the void.
In honour of our 5 years - a collectible DVD has been created with digital 3D versions of all publications from 2007 - 2012. It is available for PC or MAC (a PDF only version for iPAD is also available - email for information). This is such a great resource for anyone involved in the fashion world and full of content for those interested in behind the scenes stories. For more information go to - http://www.vfe-famedmag.blogspot.ca/2012/05/famed-magazine-digital-collectible-dvd.html.
Now the future lays wide open. Where the future will take me is still up in the air. I can only hope it's as exciting and rewarding as the last 5 years have been.