Share about the journey that led you to fashion design.
I remember when I was sixteen years old seeing a dress by Azzedine Alaia , who was a master at cutting and pattern making. His dresses were very sensual , but not at all in an easy tight sexy cheap sort of way. I felt he used the female sensuality to empower women, which maybe at the time was the opposite of what the feminist movement was teaching us - to start clear of using our sensuality as a weapon or tool. I did not feel this was wrong at all.
The way women feel about their bodies and the way men react to a women dressed a certain way is very intrigues me. I find it very interesting that the feminists would try to imply that dressing in this way could have an effect on how our intellects as human beings were perceived and I am totally against the notion that a women can't be attractive and intelligent at the same time . So I have always had a very strong sensual stance in my work. As well, I make great efforts to create interesting and original construction themes on the garments. I feel that reflects an intellectual or artistic stance that for me is inescapable and intertwined with the sensual power .
Even though the industry sort of puts you in the place of producing a collection with a them for each season , I have seen women use pieces from my first collection this last season and they been seamlessly with the new work , maybe a small change in the silhouette but I do not at all consider myself to be influenced by trends , I consider that part of the industry to be very fickle and something that was created artificially to boost sales , but not something designers change so quickly, like every 4 months they expect something different from creators and I find this absurd , the not letting the design evolve over time .so obviously my work is more custom than mass produced because each piece has a story and is basically much more timeless than brands that are more focused on trends .
I am thrilled as well to be a part of EFWA. As a matter of fact , I am no stranger to working with materials that I use simply because they are the materials I could find. There is for me no right "or wrong" material but correctly it incorrectly used materials . The material speaks to to in a way and will behave as it choose and it is your work as an artist or designer to hear it , so to say , and flow with what comes out when you star experimenting with it , folding it or ironing it cutting it etc something interesting starts to appear and you go with that .
Please share a little about your approach/inspiration for creating your runway look for this international show? What can the audience expect?
For this show, as we have been told to try to make an everyday piece into something special - men's shirts for example. I believe and am experimenting with origami techniques to make the fabric of the garments more precious and feminine . It has been a challenge because I took up a particularly intricate pattern but I am very excited as to how it'll look when resolved .And then of course is the very feminine strong silhouette where I literally convert my models into warriors , powerful beautiful smart women , you know , so there's obviously going to be slot of that attitude in the final look!
What would you most like the international fashion audience to know about you as a designer and your brand?