The purpose of the brunch was to have a lovely, civilized, relaxed time because those are the qualities of the woman they will be designing for - the modern Southern woman. More specifically, the Belk's customer. Ken feels he has an advantage as he lives in the south and sees this woman every day. That turns out not to be the case. Special notes given the designers on the Southern woman include: she dresses vibrantly and expressively, is always fashionably put together, knows how to use accessories and loves colour and feminine details. The look can be day or evening and must be completed in one day. Designers are given 30 minutes to sketch and a budget of $200-$250. Then it's off to Mood Fabrics. The winning look will be sold in Belk Stores and on www.belk.com. Guest judges this week are Belk's Executive VP of Private Brands, John Thomas, and "Supermarket Superstar" host Stacy Keibler.
|John Thomas, Stacy Keibler, Nina Garcia, Zac Posen, Heidi Klum|
Bradon (winner) - Kate (really dislike this!) - Alexander
Bradon goes for a plaid day dress out of cotton shirting with a button front that can be done up all the way if you want to be conservative or opened to make it a bit more provocative. He gets concerned at the checkout because there are several with similar plaids or colours. Tim is in love with Bradon's fabric, in fact it's very similar to the tie he is wearing. Tim goes on to address Jeremy's lack of confidence and encourages him to remember he has to just focus on making a garment he loves. The bright pastel turquoise/pink gave his garment a lightness that the other plaids did not have and the bias cut plus unique tailored details took it to a whole new level. Comments include - it is modern and has sex appeal, I would love to rock this dress, fresh, I love the versatility, nicely made from the outside, it can be really risky but this is fresh and modern, you chose a very expected fabric and made something very unexpected, it makes me happy, I love how it moves, job well done and I love your modern re-interpretation of a shirt dress.
Kate - Wants to do a day dress and selects a bright orange/fuchsia silk chiffon to work with. She tells Tim that she followed his advice this time and let the fabric speak to her about what the design should be. I'll start by saying I don't care for this design, so it's harder to comment. It's better from the front. The solid fuchsia back bodice looked out of place. I would have put this in the middle, not top 3. Justin's dress would have been here instead. Comments include - I really like it, you picked a wonderful print, this would have hanger appeal, you know your customer, the execution was great. you could see a lot of girls wearing it and I could see it on a rack. Heidi absolutely does not like this dress either so I feel a bit validated. She feels it's unflattering overall and makes the model look short. She is surprised the other judges like it - as am I.
Alexander sketches out pants and a jacket but admits he's not feeling it. As he couldn't find any fabric that inspired him, he decided to go in a whole new direction and selected a silk Charmeuse plaid. Tim calls it a chic cocktail dress. I liked this dress, but somehow the top bust line looks a little bit too molded close up. The wide swath of dark colour in the plaid also seems a bit heavy. Plaid is a risky choice for the south, so it needs to have a lighter feel to the palette. Comments include - I think the dress looks beautifully made considering the time limit, well done, I think she looks sexy and sophisticated, a fun dress, you picked a beautiful pattern, great movement, something I haven't necessarily seen, modern interpretation of an old dress, very perky and the bodice is beautiful.
|Dom - Ken - Jeremy (bottom 3)|
|Dom (totally impressed the judges) - Ken - Jeremy (sent home)|
|Alexandria (not a fan) - Helen - Justin (really beautiful)|
Helen decides her woman is going to a cotillion, but had no idea what that meant. She chose a bright yellow fabric for underneath, a floral sheer to go over and a more refined silhouette. When she describes it to Tim she uses words such as fresh, outdoors, champagne and dinner party. Another designer cattily commented - it's like the 60's threw up. Don't know about throwing up, but it is very 60's and old looking to me. The skirt is also way too tight to really walk comfortably. The model pulled it off, but if you tripped or bumped into someone at a party, you'd be toast. After she was declared safe, she noted offstage she was upset as she felt it was a winner. Sour grapes are never attractive.
Justin's sketch is a 2 piece garment. Tim's feedback is that the colour combination of Black/Orange is too Halloween. He likes the coral which he feels is very modern. Unfortunately Justin only has two yards so knows he has to think hard to make it work. He ends up creating this dress with only two pattern pieces showing a very technically proficient side of him I didn't know about. Wow! REALLY loved the way it moved on the runway, the interesting way it was constructed and the look from the back. This one was top three for me personally. If it was in another colour I would wear it myself.
To see any of these dresses in larger images go to RATE THE RUNWAY.