Vancouver Fashion Week FW21 - Interview with Footwear Designer Narda Gabriela Paredes Romero of NARDA (Bolivia)

Brand Description -


NARDA is a pioneer brand of luxury handmade footwear made in Bolivia. Exclusive designs, top quality materials and the workmanship of local artisans, results in the development of luxury footwear and works of art.
Each product has an exclusive design, goes through a complex manufacturing process and is manufactured with top quality materials by local artisans. All our pieces comply with the formula of quality - comfort - design that results in perfect shoes, jewels for the feet.

Bio -

Narda Gabriela Paredes Romero (1989) was born and raised in La Paz, Bolivia. She is the designer and owner of NARDA Bolivian Handmade, the first brand of luxury shoes made in Bolivia

She is a Business Administrator and has a master’s degree in Marketing and Commercial Management, but from an early age her passion were shoes and she always had a great curiosity for the development of these. Thus, after completing university life, she decides to learn the craft of producing handmade shoes and dedicate herself to the world of design.


The young artist learned to design shoes at a specialized school in Peru where she became an expert in drawing and patternmaking. However, it was in a workshop where she acquired the knowledge and practice of cutting, sewing and assembling a shoe with her own hands. At that time, Narda identifies the great value of handmade shoes and the complex process behind them.

Betting on Bolivia, the national workforce and for the dream of manufacturing the best shoes in the region, the shoe brand NARDA Bolivian Handmade was born in the city of La Paz, Bolivia. This venture is the pioneer brand of handmade shoes in Bolivia. 


Interview - 

Please share a bit about your journey to choose a career in fashion designing shoes? Where did you choose to study or, if self taught, how did you gain your skills?

I'm a business administrator and have a master degree in Marketing and Commercial Management, but from an early age my passion were shoes and I always had a great curiosity for the development of these. Thus, after completing university life, I decided to learn the craft of producing handmade shoes and dedicate myself to the world of design.
 
I learned to design shoes at a specialized school in Peru where I became an expert in drawing and pattern-making. However, it was in a workshop where I acquired the knowledge and practice of cutting, sewing, and assembling a shoe with my own hands. At that time, I identified the great value of handmade shoes and the complex process behind them.


What inspired you to launch your own label? What has been your highest moment since launching your line?

I wanted to recover the craft of leather goods in the handmade production of footwear through training Bolivian craftsmen and giving them honorable employment. I think the highest moment for NARDA was and interview with CNN en Español, we showed our art to other countries. You can view the vidoe at this link -  https://cnnespanol.cnn.com/video/bolivia-zapatos-artesanales-pkg-gloria-carrasco-mercado-sur/


How would you describe your brand? What is the aesthetic? Who is the customer you design for?

NARDA is the pioneer brand of luxury handmade shoes in Bolivia. Each product has an exclusive design, goes through a complex manufacturing process and is manufactured with top quality materials by local artisans. All of our pieces meet the formula of quality-comfort-design that results in perfect shoes. They are each jewelry for the feet.



Can you share something about the new FW21 Collection you'll be showing casing at Vancouver Fashion Week? What was the inspiration? The palette?

The "Pieces" collection is inspired by broken mirrors and the relevance that breaking a mirror holds, or the origin of its importance. Breaking a mirror not only causes a mess, but can also stir up some emotions.

Using engraved beef leather that mimic the broken mirror appearance and a refined palette of colors, we begin a journey of introspection. "Pieces" is a wake-up call to embrace new emotions and start a new journey with ourselves.



Do you have a favourite look in this collection? Is there one pair of shoes you feel is a must have for every woman?

Yes, I do. The look with white leather knee- high boots.

Where can readers purchase your shoes?

Readers all around the world can purchase from our website www.narda.com.bo.


Links - 

With challenging COVID restrictions still in place, VFW will be offering a digital showcase of fashion films provided by both local and international designers showcasing their latest Fall Winter 2021 collections. Partnerships with several companies will launch this season with the opportunity for you to win stay-cation essentials, yummy treats, healthy-looking skin, and more. Keep a sharp eye out on their Social Media channels to have a chance to enter! For more information and for show schedule (TBA), please visit their website at https://www.vanfashionweek.com/.

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