Vancouver Fashion Week SS23 Interview With Rosella (Italy) - Istituto Italiano Design Graduate

Rosella will be show on the runway at Vancouver Fashion Week on Saturday, Oct. 23nd, at 5:30 p.m. in the Istituto Italiano Design show. Tix can be purchased HERE!

Bio -

My name is Rossella, I'm 22 years old and I come from Italy. I’m a graduate of Fashion Design at Istituto Italiano Design and my brand is called “Rossella." It’s original, innovative and always looking for new ideas. I will be showing my first capsule collection named “Transition” on the runway in Vancouver Fashion Week SS23

I have been cultivating my passion for fashion since I was child. I’m a determined girl who always wants to achieve her goal and I'm curious of what is unknown to me. I look at things from a different point of view and I transport my own worldview in the creation of clothes. I hope to express my opinion about the world through the clothes I create. 

Interview -

Please share a bit about your journey to embrace fashion design as a career.

My fashion designer career is starting now. I attended Istituto italiano design for 3 years and last year I produced my first collection “Transition”. Transition was my first real approach to the fashion.

How did you learn your skills? (self taught, where you studied design, etc.)

Some skills are my genetic traits, such as creativity. I developed many skills in school, but also thanks to my mother and my grandmother who passes on me the passion for fashion

Who are you as a designer? Aesthetic? Customer? Brand?

Rossella is a new brand that hopes to explain my world vision about fashion. The brand was created to denounce what is happening in the world through fashion. In the future I hope to have customers who buy my garments because they share my ideas and what I want to convey through my collections

What comes easiest for you as a designer? What is hardest?

The easiest thing to make as a designer is to create and develop concept and mood of the collection. The hardest thing is to choose materials.

Where do you find inspiration for new collections? How important is colour to your design process?

I find inspiration for new collections from humanity, actuality and what surrounds me. Color is not a key element in my design process. I use color if it has a particular meaning.

Readers would love to know more about the current collection you showed at Vancouver Fashion Week.

Transition was born at the beginning of 2022. It was inspired by those who want to gett away from a reality they do not feel they belong to. The collection is characterized by enveloping and majestic volumes that take over man or restrict their movement. Despite volumes and restrictions, however, to catch a glimpse of the human body and of the colors; likewise their identity, which slowly comes out.
This was created using hemp and its natural color for yarns and textiles. Some yarns were naturally colored in purple, red and green to express metamorphosis, fear of change, strength and perseverance.

Do you have a favorite look in this collection?

Each look in this collection represents something to me, but I very much like the white draped coat.

Where can readers purchase your designs?

They can view my designs on my Instagram profile and contact me through my account.

What's next for you as a designer and your brand?

The prospects for me and my brand are to grow and become known, create new collections, expand my brand with the addition of accessories