Vancouver Fashion Week SS23 Interview With Martina Boninti (Italy) - Istituto Italiano Design Graduate

Runway photos by Arun Nevader, courtesy of Vancouver Fashion Week

Bio -

My name is Martina Boninti, I am 23 years old and I am about to graduate in Fashion Design at the Istituto Italiano Design in Perugia. The figure of the designer has always fascinated me because it combines work and passion. What attracts me most is being able to design an idea and communicate it to the world through personal creation that manages to express myself.

I want to convey energy, transparency, elegance and passion through my clothes. I used my personal name as my brand because with my creations I want to represent myself one hundred percent, my life experiences and my point of view on current topics. Martina Boninti is a brand aimed at a young audience of students and workers who identify themselves with the characteristics of uniqueness, determination, professionalism and creativity.

Nsidem is a collection that was created by analysing the times we are living in. It takes as its inspiration a current topic that is electromagnetic pollution. The collection particularly represents the evolution that has taken place in the world, from the natural environment, that is, everything created by nature, to the technological revolution that has invaded us and on which we are all dependent. The fabric and yarn used is mainly hemp, dyed with natural colours. Three colours have been chosen: Grey representing the fusion of black and white, in this case between before and after. The dark grey or anthracite, representing pollution and steel. And the magenta representing ultraviolet light from electromagnetic waves. In the garments, there are special productions made by the union of fabrics and knits, rips and holes, soiling, coloured threads and knitted strips that wrap a part or the whole body. The creation of the garments is designed to have a change between the first and subsequent outfits, to best represent technological evolution.

Interview -

Please share a bit about your journey to embrace fashion design as a career.

I started approaching fashion from a young age thanks to my grandmother's passion for sewing.
Subsequently, I studied fashion design for 3 years and finished a few months ago with the creation of my first collection "NSIDEM".
My career as a fashion designer has now started with the fashion show at Vancouver fashion week which gave me the opportunity to meet new people and have a confrontation with an international audience.
It was a great experience that made me realize even more how much I love this world.

How did you learn your skills? 

Definitely creativity is the key part in this job. the three years I spent studying Fashion design at the IID - Istituto Italiano Design in Perugia helped me a lot to express my creativity to the fullest and give me the basis for a future job.

Who are you as a designer? Aesthetic? Customer? Brand?

Martina Boninti is a brand aimed at a young audience that is not afraid to be themselves. The brand is used to propose my vision and send messages through clothes. I like to address current topics but at the same time also personal life experiences from which I take my inspiration.

What comes easiest for you as a designer? What is hardest?

I believe that the easiest part as a designer is the creative part, I enjoy all the research process behind each collection, the inspiration, the materials, the colors, the creation of the first sketches and the exchange of ideas that is created in the teamwork that is done during these processes.

The most difficult thing instead is the moment of making the garments, since I tend to manage and create everything myself. I am always afraid of not being able to do enough.

Where do you find inspiration for new collections? How important is colour to your design process?

I look for inspiration everywhere, during everyday life, travelling, meeting new people, music and films. Colors are fundamental for me, each color has its own meaning and combining it in a collection for me increases its value.

Readers would love to know more about the collection you showed at Vancouver Fashion Week SS23. Can you describe it for us - inspiration, materials, etc.

NSIDEM was born from the continuous technological innovation that is invading the world. The message of the collection is to raise awareness of the use of technology by making conscious and non-destructive use of it. The use of technology produces electromagnetic waves that pollute the environment, for this reason we talk about ettrosmog.

The fabrics and yarn used is mainly 100% hemp. The colors used are three and have a specific meaning: grey, which represents the fusion of black and white so in this case between the before (without technology) and the after (the arrival of technology). Dark grey (anthracite) in this case represents pollution, dirt, and steel. Magenta, on the other hand, represents ultraviolet light from electromagnetic waves.

Do you have a favorite look in this collection?

I like all the looks in my collection but the dress divided in half where we have on the left side the tulle with draped hemp fabric on top and on the right side the magenta knit dress with black knit stripes are my favorite.

I still remember when I designed it and I knew it would be the highlight of the collection. Moreover the creation was fundamental and it took time to go from the sketch to finished garment. That is why I am very proud of it and it is the look I am most attached to.

Where can readers purchase your designs?

For the pieces anyone can contact me on my personal brand profile or email me at

What's next for you as a designer and your brand?

Starting a new collection, new projects and new collaborations. This is just a beginning, I still have a lot ahead of me and I hope to fill this amazing work journey with creations in various fields, various inspirations and styles. I would like to have a full and varied portfolio

In closing is there anything else you'd like to share with readers?

I advise all designers who wish to embark on this path to be determined in what you believe in and not to fall at the first barrier.

And I thank my parents for giving me the opportunity to have had this experience.

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