Vancouver Fashion Week FW24 - Interview With Designer Amrit Kaur of Ank by Amrit (India)

Ank by Amrit will be showing their new collection on the runway at Vancouver Fashion Week FW 24 on Tuesday, April 23rd at 7:30 p.
m. Purchase tickets HERE!

From the VFW website - 

Indian label ANK by Amrit presented a trendy and brightly colored travel-ready collection. The brand was founded by designer Amrit Kaur in 2016. She has studied at the Pearl Academy in Delhi, Central Saint Martins in London, and Nottingham Trent University.

Interview -

Please share a bit about your journey to embrace fashion design as a career.

I grew up in a business family where fashion aesthetics were held in high regard. I always dreamed of becoming famous, and being remembered for my work. Launching my own fashion label was always my dream.

How did you learn your skills?

I was fortunate to get a chance to study fashion design at Nottingham Trent university in the UK, where I earned my bachelor's degree.

Who are you as a designer? Aesthetic? Customer? Brand?

It is a contemporary South Asian brand with aesthetics of Boho Chic and a blend of culture. Our styles are edgy and modern with a touch of sustainable and culturally rich design. Our clients can be anyone but we have been followed more by young brides and bridesmaids.

What comes easiest for you as a designer? What is hardest?

The easiest as a designer is to get inspired or motivated by seeing new cultures and traditions.
I won’t say hardest but yes Making the inspiration or culture in new design is work of art.

Where do you find inspiration for new collections? How important is colour to your design process?

My inspiration is sparkling and gold Indian traditional fabric’s rich textile collaborating with modern style and drape. Colors represent the look and set the mood of design so colours in the design process are really important.

Readers would love to know more about the current collection you showed at Vancouver Fashion Week.

The collection is about traditional clothing textile of India and making it look modern contemporary style with aesthetic of western fashion


Do you have a favorite look in this collection?

All my looks our my favourite. Hopefully you will enjoy all the looks that I will present in my VFW FW24 fashion show.

Where can readers purchase your designs?

For information and purchase please contact me through my Instagram account at @ankbyamrit

What's next for you as a designer and your brand?

As a designer I look forward to new inspiration and creating my 2025 season collection.


In closing is there anything else you'd like to share with readers?

Please do support our brand by sharing this and by following us on social media, and let's do some collaboration.

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