Vancouver Fashion Week SS25 Interview W/ Designer Ayumi Awil-Taki of ARTISAN COLLECTIVE (Kenya)

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ARTISAN COLLECTIVE will be presenting their SS25 collections on the runway at VFW on Sun., October 27th, at 5:40 p.m. You can purchase your tickets HERE.

From the VFW Website - 

ARTISAN COLLECTIVE LTD., is a Kenyan company that is specialized in slow fashion, established in 2020.

The company has three distinct brands under the umbrella: nomadic artisan (women’s wear), Hayan Collection (men’s wear), and My Little Samurai (baby and kids’ wear). Each brand has its unique style yet operates under the common theme of creating one-of-a-kind pieces. 

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All garments are produced by seven Kenyan seamstresses, under the design created by Nairobi-based designer duo ARTISAN COLLECTIVE - Ayumi Awil-Taki and Rayzak Awil. Although the company is small, family-owned, and still new, its brand recognition is growing rapidly. Their garments have been worn by International celebrities like Stephen Marley, Flea from Red Hot Chili Peppers, Anderson Paak, Jessie Reyez, K'naan, Mos Def(Yasiin Bey), and many more.

As a multi-cultural Kenyan fashion house, our goal is to be a world-class fashion brand. Each and every day, we strive as a team to create a garment that is carefully crafted, with attention to finer details.

Interview -

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Can you please share a little of how the ARTISAN COLLECTIVE - Ayumi Awil-Taki and Rayzak Awil - came to be. How did you both meet? What inspired you to create it and how long have you been in business?

I traveled around the world from 2014 to the end of 2018, wandering through 45 countries and regions, and 171 cities in five years, I finally settled in Kenya to start my brand - nomadic artisan. Kenya is where we met in 2019 at a music festival while Rayzak was visiting the region where he was born. We instantly connected in fashion complimented on each other’s attire before knowing we had the same interest and that both of us were wearing our creations that are made of African fabric. Fast forward to 2020, Rayzak moved back to Africa after over thirty years in the US and as faith would have it we became husband and wife. That same year we decided to merge our brands under one umbrella called ARTISAN COLLECTIVE.

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 Our inspiration has always been making one-of-one pieces for those who appreciate standing out. We have been blessed to be in business for 5 years as a collective. Ayumi’s nomadic artisan has been operating since 2019 and Rayzak’s Hayan collection since 2018. 

Can you share some of the highlights so far of building this collective? What have been some of the challenges or limitations you have faced?

Some of the highlights of building our brand have been sharing the new lines in major pop-ups in Kenya and having been well received in the markets. We are blessed to have returning loyal customers who understand the brand and appreciate our unique take on African fabric. Another highlight has been opening our flagship store in Nairobi in 2022. We have also been lucky to have notable international artist wear our clothing. The challenges we face are those of a growing sustainable business, scaling, and trying to market outside of Africa.

Can you share a little about the brands you offer - designer name, how they learned their skills, and what their brand offers. 

The brands we offer are, nomadic artisan by me for women’s wear and Hayan Collection by Rayzak for men’s wear. After all my travels, when I finally arrived in East Africa, I was welcomed by a myriad of colorful African fabrics known as Kitenge. I immediately fell in love and immersed myself into stitching by unstitching secondhand clothes. With both of us being self-taught and our journey of fashion starting with traveling the world, our approach is unique in that sense.

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Readers would love to know more about what they can expect to see in your upcoming show at VFW SS25?

Since this is our first runway show, we wanted to make something that resonates with both of us. That is why we picked the theme “Nomad” as both of us were nomads at some point in our lives. While discussing the designs, we wanted to focus on Kitenge/African prints as it is our primary material that we usually use, and we decided to utilize the line of Kitenge Tie dye as it was the perfect taste to create a sense of nature that we wanted to showcase. All our looks are inspired by the elements in nomadic life – Oasis, Pasture, Desert, Sun, etc. We hope you can enjoy our take on creating the feeling and textures of the nomadic surroundings.

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Do you have a favorite look from each designer you will be showcasing? Any must have pieces to highlight?

We wanted to focus on Kitenge which is 100% cotton, but this means we have a limitation on materials, that is why we did a lot of the experiment of manipulation and fabrication of fabric. Our favorite looks are 5th and 6th look, where we created garments inspired by the desert.

Where can readers purchase your designs?

Readers can access our websites for any purchases at www.nomadicartisan.com and www.hayancollection.com.

What does the future hold for the Artisan Collective? What goals do you have for your business over the next few years?

We want to be more known on a global scale and have more people experience the craftsmanship of Kenyan artisans. Over the next few years, we would like to participate in more fashion weeks, and by keep growing, we would like to highlight the beauty of the continent that we live in, and hopefully more people can experience what we are fascinated by.

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