Jade McBride is a Vancouver-based fashion designer who founded her namesake label in 2023, cultivating a world where romanticism meets rebellion. Rooted in female sovereignty, the label empowers women through thoughtfully crafted garments that challenge convention and redefine modern femininity. Blending elegant and edgy aesthetics, Jade McBride creates captivating pieces distinguished by meticulous corsetry, rich textural exploration, and compelling storytelling. Every design is not only an expression of originality, exceptional craftsmanship, and innovative design but a celebration of unapologetic individuality and powerful femininity.
Interview -
Growing up surrounded by creative women, I was always drawn to the arts, exploring everything from painting to dance before discovering my passion for garment design and construction. At 17, I left my hometown as a starry-eyed teenager in pursuit of that passion, eventually completing a four-year Fashion Design & Technology degree at KPU’s Wilson School of Design. I founded Jade McBride in 2023 while still in school, building the brand alongside full-time studies and multiple roles across the fashion industry. After completing my education this past April, I began working full-time as a Technical Fashion Designer in Vancouver while continuing to grow Jade McBride, turning my lifelong passion into my career and creative future.
How did you learn your skills?
My journey as a designer has been shaped by a continuous pursuit of growth, both independently and through formal education. Early exposure to sewing classes and personal creative exploration laid the foundation for my skills in fashion and textiles. Driven to refine my craft, I completed the four-year Fashion Design & Technology program at WSD in spring 2026. Throughout my studies, I continued developing my skills through independent projects and research, and I remain committed to exploring new techniques and approaches that challenge me to grow as a designer today.
Who are you as a designer? Aesthetic? Customer? Brand?
Where romanticism meets rebellion, Jade McBride has reimagined contemporary womenswear since its founding in 2023 by Vancouver-based designer, Heidi Wilson. Rooted in female sovereignty, the label empowers women through thoughtfully crafted garments that balance elegance with edge. Defined by compelling storytelling and exceptional craftsmanship, Jade McBride embodies powerful femininity through distinctive designs spanning elevated streetwear to runway-ready corseted gowns.
As a driven, multidisciplinary artist and recent graduate of a four-year Fashion Design and Technology program, I have presented three original runway collections, received multiple awards, and participated in numerous collaborations across Vancouver’s creative community, all by my current age of 21. Drawing from my background as an artist and dancer, my work explores the intimate relationship between garment, body, and mind, while referencing influential women and historical dress to create empowering pieces.
Where romanticism meets rebellion, Jade McBride has reimagined contemporary womenswear since its founding in 2023 by Vancouver-based designer, Heidi Wilson. Rooted in female sovereignty, the label empowers women through thoughtfully crafted garments that balance elegance with edge. Defined by compelling storytelling and exceptional craftsmanship, Jade McBride embodies powerful femininity through distinctive designs spanning elevated streetwear to runway-ready corseted gowns.
What comes easiest for you as a designer? What is hardest?
Years of refining my craft have made the creative and technical processes of garment design and construction feel almost instinctive; fabric has truly become the language I speak best. As an independent designer, I love every facet of my work, but balancing the creative, promotional, and business demands of building a brand can be challenging. Learning to translate my creative vision into a sustainable, functioning business while continuing to grow as a designer has been my greatest challenge and one of my most rewarding pursuits.
Where do you find inspiration for new collections? How important is colour to your design process?
Readers would love to know about the collection showed at Vancouver Fashion Week FW27.
Jade McBride’s SS27 collection, Madame Sans Culottes, draws from the French Revolution and the defiant women who shaped it, examining the enduring relationship between political polarization, social unrest, and female empowerment. Grounded in the visual and political landscape of eighteenth-century France, the collection reinterprets the era through a contemporary lens, juxtaposing symbols of wealth and power with those of poverty and labour: workwear-inspired garments and humble fabrics bring thoughtful tension to opulent gowns and luxurious jacquards, all while asymmetrical details persevere throughout the collection.
Jade McBride’s SS27 collection, Madame Sans Culottes, draws from the French Revolution and the defiant women who shaped it, examining the enduring relationship between political polarization, social unrest, and female empowerment. Grounded in the visual and political landscape of eighteenth-century France, the collection reinterprets the era through a contemporary lens, juxtaposing symbols of wealth and power with those of poverty and labour: workwear-inspired garments and humble fabrics bring thoughtful tension to opulent gowns and luxurious jacquards, all while asymmetrical details persevere throughout the collection.
Do you have a favorite look in this collection?
This look ultimately encourages viewers to consider their actions and contributions to society, reflecting on how their efforts may shape their own legacies. My favourite detail in this look is the headpiece, created by my mother, who crafted all the headpieces in the collection; it feels especially meaningful to have her work incorporated in this collection as she is the person who nurtured my own creative legacy from the beginning.
Where can readers purchase your designs?
As I prepare to launch my first ready-to-wear line, I encourage readers to follow my Instagram page @jademcbridedesigns, smf check out my website jademcbride.com, and subscribe to my mailing list to get the latest updates on my work and product releases. Clients can also inquire about custom designs or garment rentals via my website or email - studio@jademcbride.com.
As an emerging fashion house, Jade McBride continues to expand through runway collections, custom commissions, and stylist rentals, with plans to enter the ready-to-wear market. Following the debut of Madame Sans Culottes at Vancouver Fashion Week, upcoming projects for Jade McBride include a local Vancouver runway show on November 1st and a showcase at Fashion Art Toronto at the end of November. Passionate about supporting fellow artists and fostering community, I am also always eager to pursue collaborations that celebrate local creatives. For product, service, and collaboration inquiries, visit jademcbride.com or contact studio@jademcbride.com.
In closing is there anything else you'd like to share with readers?
I’m incredibly honoured to have received the Sue Randhawa Award from the Optical Boutique following my Vancouver Fashion Week debut on October 15th. As an emerging designer, support like this is monumental, and having my work recognized and my vision celebrated means more than I can express. I’m deeply grateful for these opportunities and for the creative community that continues to believe in, encourage, and support my work; Thank you for being part of this journey.
Links -
- Website - www.jademcbride.com/
- Instagram - @jademcbridedesigns
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