I know you trained at Blanche Macdonald and the London College of Fashion. Talk about the highs and lows of studying fashion design. What did you find easy? What was a challenge?
Who you are as a designer? Aesthetic? Customer? Brand? Etc.? Do you offer a new line each season, create custom work or both?
I am an optimist. So I want to bring happiness and a sense of fun in my collections. I want to say that it’s okay to have some fun, and not be so serious all the time with my clothes. I create colourful and minimal garments that explore the fine line between reality and fantasy. My aesthetics rollick the happy emotions of childhood, nostalgia and wanderlust; and ponder the very definition of femininity in a modern, quirky way through garments.
I am so thrilled to have you a part of the EFWA Upcycling Challenge by Marilyn R Wilson. Have you ever upcycled used garments before? If so, how? I am an avid thrifter and love hunting for second hand clothing. However, I rarely change the used garments that I have, I usually just alter the size/length or fix some stitchings if needed. So this will be the first time that I use used garments as materials to create something that is my aesthetics.
Please share a little about your approach/inspiration for creating your runway look for this international show? What can the audience expect?
I will create a look that is in tune with the ALEX S. YU aesthetics. It will be colourful, lots of fun and have a lot of different textures.
What would you most like the international fashion audience to know about you as a designer and your brand?
I would like to welcome them to the world of ALEX S. YU and experience the fun.
What’s next for you as a designer? What are your long term dreams?
I would like to continue making collections and get my clothes into boutiques around the world. My long term dream would be to have my own flagship store selling the collection. If I have my own store, I can present my ideas and voice holistically from the clothes, to the interior designs to the layout of the store.