Share about the journey that led you to fashion design.
I was always into “design," but never really expected to be a “fashion designer”. I was in university for a bachelor of fine arts, I began my degree in painting, then moved my focus to sculpture and new media. I was doing woodworking, welding, trying all mediums and making public sculpture. Our school didn’t have a textiles department so once I finished I thought my next journey would be into textiles. I went to a fashion design school which also didn’t really focus on creating textiles.... so out of class time, I took all the workshops I could find on felting, spinning, dyeing, screen printing etc.
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Image by Diana Klonek |
I ended up really enjoying pattern drafting and draping. It has such strong parallels to my previous interests and education. Fashion design stuck: the materials are easily available and people often can “understand” its purpose so I felt it was more accessible for me to create an audience. Once I finished my design diploma I did go back into carpentry for a few years, while building my label on the side. I believe construction is construction and if we can understand the way something is built, anything is possible. I may not make “clothes” forever but I will always be in the world of design.
I know you trained at Blanche Macdonald. Talk about the highs and lows of studying fashion design. What did you find easy? What was a challenge?
I know you trained at Blanche Macdonald. Talk about the highs and lows of studying fashion design. What did you find easy? What was a challenge?
Having just finished a Bachelors in
Fine Arts less than a year before my move into fashion school, the
transition was seamless. I had the knowledge and skill in forming
full concepts and executing them in a variety of different mediums. The challenge I faced was in becoming a master in accuracy for just
one medium – textiles. I found this restricting at first.
Who you are as a designer? Aesthetic?
Customer? Brand? Etc.? Do you offer a new line each season, create
custom work or both?
I design concept collections as well as non-seasonal, gender inclusive separates. My aesthetic is often changing, but I think the themes I bring forward are in the large shapes I often am gravitate toward. I do wholesale in small batches, but I often prefer custom, because I know the piece is going to a wearer immediately.
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From left to right - images by Marchel Creative, Megan Toriglia, Peter Jensen & From Website |
I am so thrilled to have you a part of the EFWA Upcycling Challenge by Marilyn R Wilson. Have you ever upcycled used garments before? If so, how?
When I first began design, I only upcycled and had a strong eco-focus for many seasons. My graduate collection was all made of recycled wedding dresses, and the shoes were made from repurposed furniture. I often re-use fabrics and make them my own. I do have an eco-focus in the fabrics I choose and that the pieces can withstand wear and become transformable for the wearer’s lifestyle, making longevity a key moral of my design brand.
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Images Left by @lizDunate -Image Centre by Matthew Burditt - Image Right by Diana Klonek |
Please share a little about your approach/inspiration for creating your runway look for this international show? What can the audience expect?
I have made a menswear look with a twist on the feminine form. I have recycled some of my own past pieces to create the shorts.
Links -
- Website – www.sararmstrong.com/
- Instagram – @sararmstrong
- Facebook – www.facebook.com/sararmstronglabel/
- Twitter – @sararmstrong_
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